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Companies: happiness and profit


Adversities and unpleasant facts will always occur. The pandemic proved once again this maxim. But in the face of such a disastrous health and economic scenario, some people didn’t just complain, but took the seemingly hopeless situation as an opportunity to diversify and develop their business. For example: sugar factories produced alcohol, restaurants intensified their delivery, and people who lost their jobs rolled up their sleeves to become entrepreneurs.

In this lecture, Mary Elbe shows that observing life events (especially the negative ones) from an optimistic (positive) perspective is essential for the entrepreneur to act happily and be able to produce more, increasing his/her profitability.



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